aaron and zach met in kindergarten.
a few decades later they ditched the bowl cuts but stayed friends as they ventured into their adult lives.
when out at the course one day they noticed the bike racks were empty and it clicked: there was no easy or safe way to transport your clubs.
the idea for lowercase was born.
they started designing the bag in 2023 (check out this blog for the original sketch).
according to the National Golf Foundation golf participation in the U.S. is up to 45 million golfers. so they thought golf is evolving, and so should your gear.
they launched their golf backpack at the 2025 PGA Show.
lowercase is designed for golfers on the move but also to promote innovation, a sustainable lifestyle, and inspire new ways to approach golf.
lowercase bags are designed for golfers who don’t just play the game—they live it, moving seamlessly between work, play, and everything in between.
thanks for joining us for the ride.