aaron and zach met in kindergarten.

a few decades later they ditched the bowl cuts but stayed friends as they ventured into their adult lives.

when out at the course one day they noticed the bike racks were empty and it clicked: there was no easy or safe way to transport your clubs.

the idea for lowercase was born.

they started designing the bag in 2023 (check out this blog for the original sketch).

in january 2024 they attended the PGA show and knew they were on to something.

according to the National Golf Foundation golf participation in the U.S. is up to 45 million golfers. so they thought as golf is growing and changing - so should the bag.

they are currently testing their latest prototype and aiming to launch their golf backpack by the end of 2024.

lowercase is designed for golfers on the move but also to promote innovation, a sustainable lifestyle, and inspire new ways to approach golf.

thanks for joining us for the ride.