from “is this wanted?” to “what’s next?”

Three Years at the PGA Show with lowercase

Three years ago, we walked the PGA Show with Prototype 1 and a simple set of questions: Has this been done? Do golfers want this? And if so, what would they pay for it?

This January marked our third trip to Orlando – something we never imagined when we first started designing a golf backpack that could clip onto a bike rack. What began as curiosity has become an annual checkpoint for lowercase: a place to validate demand, build credibility, and sharpen the direction of the brand.

Why the PGA Show Matters

If you’ve never been, the PGA Show sits at the intersection of innovation, access, and scale. With 30-40,000 attendees on a given day, it’s one of the most concentrated testing grounds in golf – a place where products, ideas, and brands are evaluated in real time.

What makes it especially unique is who shows up. Executives from major golf brands, global retailers, media outlets, and elite athletes all walk the same floor. For an emerging brand, there are few environments where visibility, feedback, and opportunity converge this quickly.

Year 1: Validation

Our first year, we didn’t have a booth or even a finished product. We walked the floor looking for a supplier and treated every interaction as a live focus group.

The goal was straightforward: does this concept resonate?

We paid attention to reactions, questions, and price sensitivity. We learned that the desire to bike to the course already existed. What was missing was a functional, intentional solution.

Year 2: Commitment

Year two marked a shift. We invested in an Inventors booth and showed up with conviction.

The response exceeded expectations. Sales, press, and visibility followed, including features on Golf.com and Golf Digest’s Top Products from the PGA Show 2025. It confirmed we weren’t just solving a niche problem; we were building something with real momentum.

Year 3: Focus

This year, the strategy evolved again.

Instead of prioritizing volume or visibility, we focused on long-term growth. No booth. No large setup. Just walking the floor, having intentional conversations, and meeting with partners who could help bring lowercase to more golfers globally.

The approach was more measured and ultimately more effective. While it didn’t produce the same immediate headlines, it delivered clarity, alignment, and momentum where it mattered most.

What We’ve Learned from Showing Up

Consistency compounds. After three years, conversations change. People recognize the product. Trust builds. Credibility grows.

The PGA Show has become less about proving the idea and more about reinforcing the brand. It’s also led to unexpected moments, connecting with founders and leaders we’ve admired for years. A reminder that showing up, year after year, matters most.

Global Demand, Clear Direction

One of our most important conversations this year was a product demo with a retailer in Tokyo. The mission was clear: how do we make lowercase accessible internationally without friction around shipping, customs, and duties?

The feedback reinforced what we already believed – lowercase isn’t just a golf bag. Its ability to function as both a backpack and a pannier resonates deeply in markets where micromobility and functional fitness are already part of daily life.

International expansion isn’t a question of demand; it’s a question of execution.

What’s Next for lowercase

We arrived in Orlando this year asking bigger questions, including whether golf remains our core market, or if adjacent industries like bike and outdoor deserve more focus.

What’s clear is this: international expansion is a priority for 2026, and lowercase is entering its next phase with more intention than ever. That includes making hard decisions, refining our approach, and building a brand that scales without losing its purpose.

Three years ago, we came to the PGA Show asking if this was wanted.
Now, we’re focused on being available to everyone.